Orderful
Modern EDI for Brands

EDI for All Your Retailers Through One Integration

Orderful's Mosaic platform gives retail brands a single API to connect with every retailer, marketplace, and distributor. Expanding from DTC to wholesale? Launching in new retail channels? Mosaic eliminates onboarding delays, prevents chargebacks, and gets you shelf-ready in days instead of months. Built for brands that move fast.
Retail brands using Orderful Mosaic β€” Liquid Death, Darn Tough, Steve Madden, Lacoste, Hu Kitchen, Pabst

Trusted by Leading Brands

Liquid Death Logo
Darn Tough Logo
Steve Madden Logo
Lacoste Logo
Hu Kitchen Logo
Pabst Logo
Liquid Death Logo
Darn Tough Logo
Steve Madden Logo
Lacoste Logo
Hu Kitchen Logo
Pabst Logo
The Brand Growth Challenge

Other EDI Providers Limit Your Retail Growth

Modern brands move fast. You launch products, test channels, and expand into retail at speed. Legacy EDI creates friction at every turn. Each new retailer requires custom setup, manual testing, and weeks of back-and-forth with your EDI provider or consultant. DTC brands entering wholesale discover that EDI onboarding takes longer than the actual retailer negotiations. Emerging brands lose shelf space because they can't become order-ready fast enough. And scaling brands find that every new door, distribution center, or marketplace adds another fragile point-to-point integration.
01

Retail Expansion Bottlenecks From Backlog of Trading Partner Onboarding

Landing a meeting with Target or Whole Foods is the easy part. Becoming EDI-ready before the buyer moves on is the hard part. Traditional EDI requires long and expensive projects.

02

Retailer-Specific Complexity From Different EDI Requirements

Walmart, Kroger, Target, Amazon, and Whole Foods all have different EDI requirements, label formats, and compliance rules. Without deep EDI expertise, brands or other providers build custom solutions to integrate to those requirements β€” causing every new trading partner onboarding to feel like a special project.

03

Evolving Your Business Model Requires Evolving Your Integration

Selling DTC is the way most brands start. Wholesale is how they expand. Add marketplaces, drop-ship programs, distributors, and international retailers and you have a web of fragmented integrations that don't talk to each other and all require manual management.

04

Chargeback and Compliance Risk

Late shipments, incorrect advance ship notices, missing lot codes, and formatting errors trigger fines that erode retail margins. For many brands, chargebacks from a single retailer wipe out an entire quarter's profit from that account.

05

Production Problems Become Real-Time Fires

When a problem comes up, it's all-hands-on-deck. Your focus should be on maximizing margins with buyers and building the best products in your category. EDI should support those goals, not distract from them. When your team troubleshoots compliance issues instead of strengthening retail relationships, EDI has become the problem.

Enter AI-Native EDI: Mosaic

One Modern Platform. Every Retail Partner. Built for Brands.

Orderful's Mosaic platform replaces partner-by-partner EDI projects with a single API, powered by AI integrated with an intelligent partner network. Integrate your ERP, WMS, or e-commerce system once to Mosaic β€” we handle the rest: automatically validating, transforming, and communicating your data over the legacy protocols that EDI is built on. From there, you can trade with thousands of retailers, distributors, and marketplaces.
Launch New Retailers in Days, Not Months

Use prebuilt connections, guided testing workflows, and automated partner certification to go live with new retailers in as little as two weeks. Seasonal launches, promotional windows, and reset timelines stay on track because EDI readiness isn't the bottleneck. The more retailers you add, the faster each new connection becomes.

One Integration For Every Retailer

Connect your system to Mosaic once using a JSON API. From there, onboard Walmart, Kroger, Target, Whole Foods, Amazon, regional grocers, and specialty retailers without rebuilding custom integrations for each one. Mosaic automatically creates valid transactions to match your trading partner's guidelines.

99% Guaranteed Valid Data Preventing Chargebacks

Mosaic validates every purchase order, ASN, and invoice against retailer requirements before sending. It catches GTIN mismatches, pack size errors, missing lot codes, and label format issues upstream. This prevents chargebacks, rejected shipments, and the operational firefighting that comes with failed transactions.

Only Pay For What You Use

Starting at just $399/month, Mosaic grows with your business. Add new retailers, DCs, or channels without surprise fees or per-partner charges. Transparent pricing means you can scale your retail footprint without scaling your EDI costs.

EDI Requirements Handled Automatically

When retailers update their EDI requirements, Mosaic's partner network updates automatically. You don't remap. You don't retest. The network handles guideline changes in the background so your team stays focused on selling.

Your Trading Partners Are Already Here

Connect to Orderful once and immediately reach the retailers your brand needs to grow β€” no point-to-point integrations, no waiting.

How Mosaic Works for Brands

Mosaic integrates your existing systems and eliminates the repetitive work of onboarding each retailer individually.

  • Connect Your System icon

    Connect Your System

    Integrate Mosaic into the platforms that run your brand with pre-built connectors for common systems. REST API integration with your ERP, WMS, or e-commerce platform (Shopify, NetSuite, SAP, etc.). X12 migration option for enterprise to handle retail trade while you're migrating ERPs. Sandbox testing with sample purchase orders, ASNs, and invoices. Outcome: One clean integration covers all retail trade, including DC fulfillment, Direct Store Delivery, Drop Ship, Multi-Store, and VMI.

  • Configure Your Retail Partners icon

    Configure Your Retail Partners

    Turn on retailers, distributors, and marketplaces through Mosaic's network. Select partners from Mosaic's directory of 50,000+ EDI requirements β€” Mosaic is already mapped to your trading partners' requirements. Document validation guarantees that your data will be accepted by the partner. Outcome: API integration that connects you to any major retailer in any fulfillment model and guarantees your data is accepted.

  • Go Live and Scale icon

    Go Live and Scale

    Start transacting with real-time visibility and built-in compliance. A command center for all of your EDI transactions and their states. Exchange purchase orders, ASNs, invoices, and inventory updates with full traceability. Real-time monitoring catches errors before they become chargebacks. Add new retail partners without new integration work. Outcome: Faster onboarding, faster error resolution, and guaranteed transaction success rates.

ERP Integrations

Connect the Systems That Already Run Your Brand

Mosaic integrates directly with the ERPs, e-commerce platforms, and business systems you already use. No middleware. No custom code. Just clean, reliable connections that survive system updates and scale with your business.

Microsoft Dynamics 365

Orders in, ASNs and invoices out, automatically. Survives every Microsoft update.

Odoo

Connect via standard REST API with no custom modules or developer time.

Shopify

DTC orders and wholesale EDI from a single platform.

QuickBooks

Financial data syncs seamlessly with your retail transactions.

SAP

Enterprise-grade connectivity for complex brand operations.

NetSuite

Cloud ERP integration that scales as you add retailers.

Why Our Integrations Are Different

Pre-Built, Certified, and Maintained

Don't see your system listed? Mosaic can connect to virtually any ERP, e-commerce platform, or business system through our flexible API.

API-First Architecture

No middleware delays. Transactions flow in real time.

Zero Custom Mapping

Mosaic handles retailer-specific requirements automatically.

Certified & Maintained

Pre-built connectors are tested and updated automatically.

Survives System Updates

Your EDI keeps working when you upgrade your ERP.

Supported Documents

Supported Retail Documents

Mosaic supports all critical retail EDI documents so you can trade seamlessly across channels.
EDI 850
Purchase Orders
Receive purchase orders from retailers and marketplaces directly into your system
EDI 855
PO Acknowledgments
Confirm orders back to retailers with line-item accuracy and validation
EDI 810
Invoices
Submit invoices to retailers with upfront validation to prevent payment disputes
EDI 856
Advance Ship Notices
Transmit ASNs with full compliance to retailer labeling and shipment requirements
And more...
Mosaic supports any X12 or EDIFACT document type your retailers require
Built for Brands

Built for Brands That Move Fast

Mosaic is designed for brand founders, operations leaders, and growth teams who need retail connectivity that keeps pace with ambition.

Speed to Shelf

Go from signed agreement to first purchase order in days, not quarters. Launch seasonal products, test new channels, and capitalize on buyer interest without waiting for EDI.

Chargeback Protection

Mosaic validates transactions before they leave your system. It catches the ASN errors, GTIN mismatches, and compliance gaps that trigger retailer fines. Protect your margins and your retailer relationships.

Built for Lean Teams

Non-technical operators can manage partner onboarding and monitor transaction health without opening engineering tickets or hiring EDI consultants. Focus your resources on growing your brand, not managing EDI complexity.

Pricing That Grows With You

Starting at $399/month, Mosaic scales as your retail network grows. No surprise fees, no per-partner charges, no VAN lock-in. Just transparent pricing that supports your expansion without punishing your growth.

Proven Performance

Real Results from Brands Like Yours

Retail brands use Mosaic to unlock new channels, reduce costs, and eliminate the operational drag of legacy EDI.
80%Faster OnboardingFrom 4–8 weeks to just 1 weekLiquid Death
65%Reduction in EDI CostsEliminated MSP fees and VAN lock-inOwlet
50%Reduction in EDI CostsWith no other operational changes8th Avenue Food & Provisions
Customer Stories

Trusted by the Fastest-Growing Retail Brands

Derek Wu

Derek Wu

Business Applications Manager, Liquid Death

Quote

With Orderful, we have visibility and control over our EDI. It's great to finally own the keys to the kingdom and not rely on outside parties.

80%

Reduction In Time To Set Up Trading Partners

4X

Faster to Go Live Than Competitors

Who Benefits

Built for Every Brand Team

For Founders and CEOs

Say yes to retail opportunities without worrying about EDI readiness. Scale your retail footprint without scaling operational complexity. Transparent pricing starting at $399/month that grows with your business.

For Operations and Supply Chain Leaders

Onboard new retailers in days with prebuilt connections and automated testing. Reduce chargebacks through real-time validation and compliance enforcement. Every new retailer you add onboards faster than the last.

For Finance Teams

Pay-as-you-scale pricing starting at $399/month with no hidden fees. Fewer chargebacks and billing disputes through accurate, compliant transactions. Lower total cost of ownership compared to legacy VANs and managed service providers.

Modern EDI for Your Retail Brand

Whether you're launching your first retail partnership or managing hundreds of doors, Orderful has the right solution. Start simple and scale up as your brand grows.

Mosaic (Integrated EDI API)

AI-powered EDI delivers immediate access to trading partners with simple APIs, automated mappings, testing & validation, and seamless compliance, enabling 10x faster integrations.

Mosaic Integrated EDI API

Pixel (Web EDI)

Trade EDI instantly with a partner of any size through a unified, compliant platform that accelerates onboarding, simplifies operations, and offers transparent pricing.

Pixel Web EDI

Shipping Labels

The fastest way to generate fully compliant UCC-128 or GS1 labels and packing slips for all of your retail partners.

Shipping Labels

Ready to Unlock Retail Growth Without EDI Getting in the Way?

Orderful's Mosaic platform helps retail brands connect once and trade with every retailer, distributor, and marketplace. Eliminate onboarding delays, prevent chargebacks, and scale your retail presence with a modern EDI platform built for brands that move fast.